The best dashboards are built with their intended audience in mind. This doesn’t happen by
accident. Ask yourself, who am I designing this for? Is it a busy salesperson with 15 seconds to spare
for key performance indicators, or is it a team reviewing quarterly dashboards over several hours?
It’s also important to know your audience’s level of expertise with the subject matter and data. For
example, a beginner might need more action-oriented labelling for filters or parameters than an
advanced user. If you don’t know a lot about the audience, start by asking questions about their
priorities and how they consume data to inform the best way to present the data. Remember that
you can always create more dashboards. The best approach is to start simple.
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