Email is the most powerful channel for any digital retail marketer. Over the past several years, critical innovations have come to email that combined the channel’s core tenet as a direct connection between retailers and customers with modern marketing goals around intelligent personalization.
Time and again, email has confirmed its ability to help retailers focused on a digitally dominant strategy double down on highly personalized, people-based marketing efforts, all while maintaining stringent new privacy standards. Email has also emerged as the most valuable channel to achieve these goals due to its ability to ignite engagement and revenue by providing retail marketers with direct access to customers and to act as the most addressable identifier.
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