Strategic Planning Assumptions


By 2022, organizations using multiple go-to-market approaches for digital commerce will outperform noncommerce organizations by 30 percentage points in sales growth.
By 2023, prices for B2C digital commerce platforms will be 30% less than in 2019, due to feature commoditization and “headless” implementations.
By 2023, organizations that have operated enterprise marketplaces for more than one year will see at least a 10% increase in digital revenue.
By 2024, 10% of digital commerce organizations will use packaged business capabilities to construct their application experiences.


















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