Introduction


The success of a company‚Äôs Sales and Marketing teams lies in their ability to convert leads and prospects into customers. One vital factor in doing so is how well Sales organizations follow up with the inbound leads that marketing generates. 
In this 2020 Sales Effectiveness Benchmark Report, we investigate how companies across the Technology, Telecommunications and Media & Entertainment industries engage their leads. Alongside our findings of realworld execution, we share best practices and research to identify patterns of successful lead engagement.



















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