• To achieve business objectives, organizations must create authentic
customer experiences at scale.
• Industry analysts regard CDPs as the solution to scaling authentic
customer experiences since they provide a 360-degree view of customers, rich analytic insights, and omnichannel experience orchestration.
• Most systems marketed as CDPs are originally built for different purposes and are only suitable for use by technical professionals.
• The democratization of data across business teams—including becoming largely independent from IT assistance—is regarded as a key
enabler of achieving customer centricity.
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