Gartner defines the real-time transportation visibility platform (RTTVP) market as those vendors offering platforms that provide commercial customers and consumers with real-time insights into their orders and shipments once they have left the brand owner’s, supplier’s or service provider’s warehouse. Such platforms, owned and managed by third-party software vendors, represent a part of the end-to-end supply chain visibility market that predominantly — but not solely — addresses the domestic road transportation modes. RTTVPs obtain data through integration (for example, API or EDI) with carrier systems, direct feeds from telematics (for example, in-cab or trailer devices) or other devices (for example, mobile or smartphone).
