2021 guide for non-EU B2C sellers and marketplaces: Ecommerce EU VAT reboot

Making compliance easier and fraud harder

After July 1, 2021, member states of the European Union (EU) will introduce sweeping reforms to the VAT obligations of B2C ecommerce sellers and marketplaces.

The key reform will allow some sellers to report all their Pan-EU distance sales on a single VAT return in just one member state instead of having multiple VAT registrations across the EU. The aim is both to boost cross-border online trade and promote trade across the EU’s digital single market by reducing compliance obligations.

The changes also seek to tackle the €7 billion ecommerce VAT fraud gap, with member states looking to close import loopholes and obligate online marketplaces to collect VAT in place of sellers (deemed supplier rules).

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