The Science of Making Marketing Smart

Artificial intelligence is forecasted to have trillions of dollars of annual impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it to their marketing. 
As the amount of consumer data exponentially increases, marketers’ ability to filter through the noise and turn information into actionable intelligence remains limited. 
At the same time, much of the automation technology marketers rely on today is elementary, and, ironically, largely manual. 
But, AI possesses the power to change everything. Demis Hassabis, Co-Founder and CEO of Google DeepMind, defines AI as, “the science of making machines smart,” which in turn augments human knowledge and capabilities. 
To take inspiration from Hassabis, I have come to define marketing AI as the science of making marketing smart.

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