This next era of data empowers organizations to innovate in ways that create new opportunities for value. Think about how you can reimagine customer experiences to make them more personalized and integrated; how you can make your products smarter and connected; and how you can transform your organization to adopt new data-driven business models.
It's a bright and exciting future. But only organizations that harness the power of their data will be able to fully explore its potential. The rest? They may find themselves falling behind as their industry adapts. The differentiator is an organization's ability to create new value by innovating with data.
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