As more people get bombarded with ads online, their fatigue towards the ads grows. This does not mean that marketers will need to stop digital advertising. However, marketers will have to find innovative and non-intrusive ways of advertising in order to get their customer’s attention.  

As the digital landscape has evolved advertisers can control where their ads are shown targeting the right customer, at the right time, and in the right context. Ad formats have adapted as well and have surpassed some of the challenges of ad fatigue, blindness or ad blockers. With the increased spending on mobile ads, the following ad units appear to generate much more return on investment.