When Ryan Hubbard joined SaaS unicorn Intercom as a brand designer, he knew his creativity would be put to the test. Intercom, a maker of customer engagement tools, was known for taking risks. The company’s leaders wanted to design a brand that wouldn’t look like every other tech company. 

Tapping into the company’s origin story about friends in Dublin dreaming that online customer service could feel like going to the local coffee shop, Hubbard and his team designed a brand that emits warmth, approachability, and personality with bright colors, cute illustrations, and a logo that looks like it’s smiling.