Introduction


Delivering an effortless customer experience is the best way to gain loyalty, with brands like Netflix and Amazon, leading the way. 
Consumers worldwide have grown accustomed to personalized and frictionless journeys. Yet, many are unaware that Artificial Intelligence (AI) raises the bar for this gold standard customer experience. Having a connected brand experience across the entire customer journey is essential to transform CX the right way.
This ebook explores AI-driven CX outcomes in contact centers, and how to create a Netflix-like customer experience, with five crucial steps to successfully embark on an AI journey.

















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