When the novel coronavirus began to spread rapidly around the world and forced businesses to transition to online, it caused a massive shift in how organizations approach work. As a result of the COVID-19 pandemic, more than half of Americans currently work from home, and over a third of managers have reported that their workers have experienced an increase in productivity. 

The transition to remote work has also significantly impacted those working in marketing. Businesses have begun to understand the benefits of bringing together a remote marketing team not limited by geography. Instead, they can recruit the best possible professionals for the job, taking advantage of the global talent pool.