7 Ecommerce Checkout Page Best Practices You Should Follow
One of the biggest challenges for an ecommerce store is converting visitors into actual buyers. Your checkout page is a major deciding factor in making that happen on your ecommerce site. The checkout experience is also impacting customer satisfaction and, thus, how likely they are to return.
But there’s one thing that stands in the way: cart abandonment. The average documented shopping cart abandonment rate is a whopping 69.8%. So while it’s true that most people love online shopping, why do so many
of them abandon their quest mid-way? It turns out; there are multiple reasons why: Hidden costs, such as shipping costs that are not mentioned upfront Forced to create an account
A complicated and lengthy checkout process Insufficient payment methods Moreover, subscription duration, the ability to cancel any time, and an option to add-on products with subscriptions. Lack of
these can also result in cart abandonment.
Cart abandonment indicates lost revenue and hence impacts your bottom line. While you cannot completely avoid cart abandonment, you can certainly follow some best practices to enhance the checkout experience and achieve higher conversion rates.
In this article, I am going to enlist some of the checkout best practices along with examples.
