Marketing as an industry is changing, and the traditional concepts of marketing
teams and roles are changing with it. Marketers used to work in highly divided
operations, but a new pattern is becoming increasingly popular.
Nowadays, full-time workers and independent professionals collaborate in a
more flexible marketing operation as part of a growing trend toward “hybrid
teams.” In 2019, 57 million Americans worked as freelancers. But due to the
disruption of COVID-19, 62% of hiring managers believe their workforce will be
more remote after the pandemic. This includes your marketing team.