8 steps to take your marketing automation to the next level

  • At dotdigital we live and breathe marketing automation because it’s integral to your business success. But rather than write another cheatsheet or guide on the subject, we want to present marketing automation in a new, practical, and applicable way. 
  • As you’ll see, marketing automation spans the entire customer lifecycle. While 80% of marketers see an increase in leads due to marketing automation (Invespro), the same can increase qualified leads by 451% (Business2Community). And from an ecommerce perspective there’s also a favorable outlook, with 70% of marketers reporting an increase in conversions thanks to triggered marketing (Invespro). Not bad, right?

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