8 steps to take your marketing automation to the next level

At dotdigital we live and breathe marketing automation because it’s integral to your business success. But rather than write another cheatsheet or guide on the subject, we want to present marketing automation in a new, practical, and applicable way.
As you’ll see, marketing automation spans the entire customer lifecycle. While 80% of marketers see an increase in leads due to marketing automation (Invespro), the same can increase qualified leads by 451% (Business2Community). And from an ecommerce perspective there’s also a favorable outlook, with 70% of marketers reporting an increase in conversions thanks to triggered marketing (Invespro). Not bad, right?
Throughout this infographic, we’ll outline eight actionable steps to improve your marketing automation throughout the customer lifecycle. Each step aligns to a stage of the customer journey, showing you how you can take your tactics to the next level. Our aim is to help your brand and business reset its strategy and adopt better data-driven ways to engage customers.