It's natural and intuitive for CRO efforts to go directly to website or app optimization. The visible factors associated with it-the site/app, the pages/screens, the user journey-are tangible, so this makes sense. Moving the chairs around" or rearranging elements on the page as an optimization technique, is only one lens to consider during this process. This 'mental model of how websites work doesn't consider many other factors that affect CRO, namely the visitor who is looking at your screen of your website or app. That is vital
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