Saving time and increasing applications with automation

“Before CRM Recruit,” says Samantha Garcia, an admissions representative, “it was really hard. We were doing every single application and every process manually, so 60–70% of our time was just processing applications.” 
By automating application processing and email responses, staff now have much more time for one-onone prospect communications and other high-value work. 
“Now we’re able to actually focus on recruiting—calling students, following up,” says Sydnee Sassaman, GCCC’s director of admissions. “Sometimes you need to be in contact with a student five to seven times to get them to your institution. Now that’s being done automatically with email in addition to our phone calls.” 


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