A Sales Manager's Secret Weapon: Text Messaging

A new prospecting tactic being tested by savvy salespeople is forcing sales leaders to rethink how their teams
should be nurturing leads and winning customers: communicating via text message.
Products, services, and subscriptions that used to be sold with the help of phone calls, in-person events, or a
series of back-and-forth emails are now being sold via SMS text.
Is selling via text a fad, or a secret weapon that your sales team could be using to take your business to the next

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