A new prospecting tactic being tested by savvy salespeople is forcing sales leaders to rethink how their teams should be nurturing leads and winning customers: communicating via text message. Products, services, and subscriptions that used to be sold with the help of phone calls, in-person events, or a series of back-and-forth emails are now being sold via SMS text. Is selling via text a fad, or a secret weapon that your sales team could be using to take your business to the next level?
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