An account-based approach to a marketing strategy can help B2B organizations drive demand by
providing a more targeted and personalized experience to accounts that will make the most impact
on their bottom line. In fact, according to the research that follows, half of marketers operating in
the B2B channel consider creating new opportunities for sales a top strategic priority for their
Account-Based Marketing (ABM) efforts to achieve.
B2B marketers have gone beyond simply adopting ABM and have now had a chance to optimize their
strategies, but what do their ABM initiatives look like?
To help answer this question, RollWorks, in partnership with Ascend2, fielded the Account-Based
Marketing Initiatives Survey.
Our report, Account-Based Marketing Initiatives, exclusively represents the opinions of 138 marketers
responding to the survey whose organizations operate in the B2B marketing and sales space.
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