Content as an Asset 

As a result, we’ve seen a 33% jump in the number of content creation jobs, and a  43% jump for those in search engine optimization (SEO) since 20182. If you think the world of content is overwhelming as a consumer, try being a business that wants  to capture your attention.

Content is part of almost every touch point in the customer journey, and is at the core of every customer experience. A typical Fortune 2000 company may have 30+ million visits per year to its website content. People on average, spend about 23 minutes per visit, which means customers are directly interacting with content for 700+ million minutes per year3. Those minutes make up the total annual customer content experience.

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