• The current business environment is plagued by palpable and overwhelming uncertainty. Just think of the breadth of challenges leaders must face on a regular basis: Is the pandemic going to irreversibly alter the competitive landscape? How might climate change affect our customer base, supply chain, or operational capabilities? Could a poorly funded start-up rapidly leapfrog our offerings by gaining access to cheap capital? Despite these apparently paralyzing questions, the pace and dynamism of today’s competitive business environment means that decision-makers at all levels of an organization do have to act. Sitting on one’s hands is not a viable business strategy. Instead, leaders should embrace a strategy of navigating uncertainty via “informed action”, the strategic use of analytics to actively extract insight from data without blindly deferring to it. Informed action offers an antidote to the poison of information overload and its accompanying ailment of analysis paralysis.

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