Friedrich Nietzsche, the German philosopher, famously said: “That which does not kill us makes us stronger.” This was true of adaptive businesses that not only survived the onslaught of the pandemic but also emerged stronger from it. These resilient companies relied on business model innovations and reinvented themselves to adapt to the challenges and leverage the opportunities that came with the crisis. For example, universities worldwide opted for 100% remote learning, and the demand for e-learning skyrocketed, forcing companies in educational services to scale immediately. It felt like the industry grew overnight.
