Addressing challenges now and in the future

According to a 2021 McKinsey & Company survey, the Covid-19 pandemic has changed the pace of organisations, as it has created new vulnerabilities, especially to their profit structures, ability to bundle products, and operations. Most companies will need to build new digital businesses to stay economically viable and many respondents recognise that their companies’ business models are becoming obsolete (McKinsey Global Survey, 2021).

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