Strong strategic alignment has never been more vital for
organizational success than right now. It’s also never been more
challenging. We’re on the edge of a monumental shift in the way
we work as we prepare to leave behind rigid, annual goal setting in
favor of a more agile, transparent approach to rallying around key
objectives. In this environment, workers need a clear line of sight to
strategic objectives and focus on their own goals to meet them.
The COVID-19 pandemic didn’t kick off this change, but it did
accelerate it. We surveyed senior-level leaders to learn how they
prioritize and facilitate strategic alignment at their organizations
and found that 38% of respondents began using a strategic
alignment model to enable performance three to five years ago.
In this context, strategic alignment refers to how an organization
intentionally deploys its resources in support of its strategy. In
comparison, 35% started in the past three years. Of companies that
began using strategic alignment software in the past year, 77% said
the pandemic directly influenced their decision.
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