A Decision Maker's Guide to Hyper-Personalization in Southeast Asia Financial Services

  • This IDC InfoBrief explores the goal of hyper-personalization in banking, made possible by harnessing the power of cloud, artificial intelligence (AI) and big data to create and curate new digital products and services that appeal to the unique customer at scale.

    It  also  includes  a  handbook  on  the  capabilities  and  investment  priorities  required  to  unlock  the benefits  of  a  hyper-personalized  customer  experience  for  traditional  banks,  challenger  banks, fintechs and non-banking organizations.


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