Our conversations with PKI experts from enterprises across different industries have revealed two throbbing pain points in PKI management - one is lack of visibility into the digital certificate landscape, and the other is lack of automation. While security teams consider visibility a must-have capability due to the problems its absence throws up on an almost daily basis, they acknowledge the importance of certificate lifecycle automation only after experiencing an expiry-related outage first-hand. This is the reason why, when investing in a certificate lifecycle management solution the first time around, enterprises tend to prioritize visibility over automation and end up buying a solution that offers good scanning and monitoring capabilities but either lacks or provides limited automation. In this whitepaper, we look into why automation is essential for sustainable certificate lifecycle management, why incomplete automation is worse than no automation, and how native, smart automation catapults Enterprise PKI to the next-gen.