Convenience Retail and Price Elasticity: Beef Jerky

Optimizing prices to boost product performance can be difficult, however, with a price elasticity analysis we can determine how sensitive consumers are to changes in price.
We’ve analyzed the performance of Jack Links beef jerky sales in convenience retail over an 18-month period between January 2019 and June 2020 to understand how slight pricing adjustments impact product velocity. Our analysis suggests that there were no significant impacts from COVID-19 to pricing or volume. 

By clicking 'Download Now' you agree to our Terms of Use. We take your privacy seriously. For more information please read our Privacy Policy. By registering with the Enterprise Guide you will automatically receive our weekly Product Update and Technology Insider eNewsletters.

Copyright 2021 Enterprise Guide. All Rights Reserved. Terms of Use | Privacy Policy