Benchmarking 101

Introduction

Anyone who works in user research knows their work can uncover an array of user insights which can inform business and design decisions, and ultimately help create a better experience for users. Hooray! You’re the best. Pat on the back for you and your significant UX spirit animal. Ours is a great-horned owl.
However, it can be difficult to quantify anecdotal experience, especially if you’re mainly running moderated tests and getting qualitative insight (i.e. people telling you why your product is rubbish or great).

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