• Introduction

    • Anyone who works in user research knows their work can uncover an array of user insights which can inform business and design decisions, and ultimately help create a better experience for users. Hooray! You’re the best. Pat on the back for you and your significant UX spirit animal. Ours is a great-horned owl. 

    • However, it can be difficult to quantify anecdotal experience, especially if you’re mainly running moderated tests and getting qualitative insight (i.e. people telling you why your product is rubbish or great).

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