Anyone who works in user research knows their work can uncover an array of
user insights which can inform business and design decisions, and ultimately
help create a better experience for users. Hooray! You’re the best. Pat on the
back for you and your significant UX spirit animal. Ours is a great-horned owl.
However, it can be difficult to quantify anecdotal experience, especially if
you’re mainly running moderated tests and getting qualitative insight (i.e.
people telling you why your product is rubbish or great).
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