Beyond the Hype: How to Get Real Value from AI in Analytics

Where AI hype outpaces reality

Increasingly, Artificial Intelligence is showing up in the products we use and the activities we engage in, from our workplace apps to our consumer experiences. In the coming years, AI will only become more prevalent. IDC predicts that worldwide spending on AI will reach $77.6 billion in 2022, more than double the $35.8 billion forecast for 2019.

Hopes are high. Promises are extravagant. And the potential, of course, is huge. But the reality on the ground today is considerably less grand. As a result, disappointment is common.

It doesn’t have to be – at least, not in the realm of business intelligence. In the last couple of years, remarkable advances have been made, and they’re available right now in existing solutions. You just have to understand a few basic principles and make some informed choices.

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