Optimizing prices to boost product performance can be difficult, however, with a price elasticity analysis we can determine how sensitive consumers are to changes in price.

We’ve analyzed the performance of three top bottled water brands in convenience retail over an 18-month period between January 2019 and June 2020 to understand how slight pricing adjustments can boost product velocity and generate significant revenue gains. This analysis shows the effect of COVID-19, where prices have trended up since March 2020, which negatively impacted velocity.