What is “modern analytics”, and why do we need it?

We live in an exciting time of accelerated innovation, increased global competition, and unprecedented opportunity to disrupt and reinvent. The exponential growth of digital technology, ubiquitous internet connectivity, and proliferation of smart devices—all of which create a deluge of data that holds a competitive advantage for anyone that can quickly and accurately understand it—is enabling a fourth industrial revolution. 

The potential of modern technology cannot be understated. The concrete line between the physical and virtual world is being erased, reducing the barriers to market entry and creating entirely new business models. Every industry is ripe for disruption, even those that were the disruptors a decade ago. Consider the impact of crowd funding on small business lending, online retail in the broader retail market, or subscription media services on traditional cable television. Everywhere around you, this transformation is accelerating: Automated processes, messenger bots, and artificial intelligence are just a handful of new technologies paving the way towards an exciting, if uncertain, future.

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