The retail landscape has been completely reshaped. Convenience, value, and availability drive new customer acquisition, so retailers must create a seamless customer experience across all channels. Business agility is now an imperative, and knowing how to pivot to capture new trends in customer behaviors is instrumental to thriving in the industry. 

Retailers are doubling down on digital transformation efforts, further embracing the rise of digital commerce and omni-channel interactions. As customer expectations evolve, so too must retailer strategies.