Email and text messaging have both been used worldwide for decades. Email got a head start, but business texting is now one of the top four most-adopted mobile marketing tactics. Even so, businesses are still primarily focusing on email for both internal and external communications. It can be hard to decide whether to keep using tried-and-true email or start implementing text messaging into your communications strategy,so we thought we’d make it easier for you. Read on to discover the benefits and disadvantages of both methods—and determine which will work best for your business.
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