Campari Group Uses Microsoft Dynamics 365 Customer Insights to Unify Data Siloes and Increase Revenue

Campari Group, like many enterprises, feels increasing pressure to transform and digitise. As the company began planning its digital transformation roadmap, they prioritised data unification efforts, looking to Microsoft Dynamics 365 Customer Insights to address marketing-specific goals with a unified customer view. After their initial implementation, Campari was able to unify digital and physical customer data across several global markets and analyse the unified customer profiles, ultimately driving better customer engagement and an increased ROI on events. As they continue their digitisation journey, Campari’s vision is to provide even greater value to the business through expanded use of customer intelligence through sales and customer services scenarios.

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