Campari Group Uses Microsoft Dynamics 365 Customer Insights to Unify Data Siloes and Increase Revenue

Campari Group, like many enterprises, feels increasing pressure to transform and digitise. As the company began planning its digital transformation roadmap, they prioritised data unification efforts, looking to Microsoft Dynamics 365 Customer Insights to address marketing-specific goals with a unified customer view. After their initial implementation, Campari was able to unify digital and physical customer data across several global markets and analyse the unified customer profiles, ultimately driving better customer engagement and an increased ROI on events. As they continue their digitisation journey, Campari’s vision is to provide even greater value to the business through expanded use of customer intelligence through sales and customer services scenarios.

I would like to receive marketing communications from Microsoft regarding its products and services. You may opt-out of receiving our emails at any time by following the opt-out instructions included in the footer of the emails delivered to you or by visiting Privacy Policy.

By clicking 'Download Now' you agree to our Terms of Use. We take your privacy seriously. For more information please read our Privacy Policy. By registering with the Enterprise Guide you will automatically receive our weekly Product Update and Technology Insider eNewsletters.

Copyright 2021 Enterprise Guide. All Rights Reserved. Terms of Use | Privacy Policy