Case Study: Carousell secures and scales their ecommerce marketplace with Cloudflare

The challenge

Carousell serves around 1 PB of images per month and utilizes artificial intelligence to create a frictionless user experience for anyone looking to buy or sell items on their platform. In order to meet intensive performance requirements for a rapidly expanding regional customer base, they need a cloud provider that can ensure uptime during hightraffic events and cache dynamic pages on an as-needed basis. These issues come into sharp focus during Carousell’s periodic “flash sales” — a recurring limited-time event when they partner with sellers to provide deep discounts for buyers. Just one of these flash sales can attract over 3x the amount of traffic Carousell typically sees.

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