• Challenge: Deploy a consolidated performance and security solution

  • Being a market leader with the highest coverage of property listings, PropertyGuru is susceptible to being targeted with scraper bots deployed by competitors. In addition to straining PropertyGuru’s infrastructure and causing them to incur additional bandwidth costs, these bots hurt the company’s reputation, but also adversely impact the home-seeker experience. Competitors would copy the listings but not maintain them, leaving them up long after the property was no longer available. Consumers would see the listings on the competitor’s site and contact the listing agent, only to be told the property had been sold or rented some time ago. Since PropertyGuru’s name was on the listings, the company was concerned about how this could reflect on them.

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