Introduction

 

  • Email and text messaging have both been used worldwide for decades. 
  • Email got a head start, but business texting is now one of the top four most-adopted mobile marketing tactics. Even so, businesses are still primarily focusing on email for both internal and external communications. 
  • It can be hard to decide whether to keep using tried-and-true email or start implementing text messaging into your communications strategy, so we thought we’d make it easier for you. 
  • Read on to discover the benefits and disadvantages of both methods—and determine which will work best for your business. 


   From Hey Market
















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