Getting feedback from customers is the most important thing
you can be doing at the nascent stage of any business. Modern
software tools make it possible to get your ideas in front of users
on day 1 of your business, and that wasn’t always the case.
Today, you are lucky enough to be building a business in the
age of AWS, Heroku, and serverless — which means you have
an advantage that I didn’t have in 1998; in fact, it didn’t exist for
99.99% of business history. Modern cloud deployment platforms
give you the ability to get your ideas in the hands of users faster
than ever before. With tools like this, you can focus entirely on
building your product as users are interacting with it, so you can
learn from those users as quickly as possible.
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