Getting feedback from customers is the most important thing you can be doing at the nascent stage of any business. Modern software tools make it possible to get your ideas in front of users on day 1 of your business, and that wasn’t always the case. 

Today, you are lucky enough to be building a business in the age of AWS, Heroku, and serverless — which means you have an advantage that I didn’t have in 1998; in fact, it didn’t exist for 99.99% of business history. Modern cloud deployment platforms give you the ability to get your ideas in the hands of users faster than ever before. With tools like this, you can focus entirely on building your product as users are interacting with it, so you can learn from those users as quickly as possible.