• Given the high usage of social media among Millennials, this channel has become a central tool in almost every institution’s playbook. In fact, 98% of schools use social media, according to Hootsuite. 
  • Universities and colleges are incorporating social media into a variety of marketing strategies - recruiting new enrolments, boosting student engagement, promoting values, fundraising and everything in between. 
  • And yet, social media platforms are not just brilliantly effective marketing channels. When used intelligently, social media can also serve as critical communication channels to support all of these objectives. Students want to connect with schools on the channels they use – and we know, this means social media. 97% of students use social media, with those at university the most active of all students. Students also highly value and expect fast support, which social media can again provide.

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