Given the high usage of social media among
Millennials, this channel has become a central tool in
almost every institution’s playbook. In fact, 98% of
schools use social media, according to Hootsuite.
Universities and colleges are incorporating social media
into a variety of marketing strategies - recruiting new
enrolments, boosting student engagement, promoting
values, fundraising and everything in between.
And yet, social media platforms are not just brilliantly
effective marketing channels. When used intelligently,
social media can also serve as critical communication
channels to support all of these objectives. Students want
to connect with schools on the channels they use – and
we know, this means social media. 97% of students use
social media, with those at university the most active of
all students. Students also highly value and expect fast
support, which social media can again provide.
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