Consumer Behavior in Retail and Online Banking: 3 Trends to Watch


The need to keep up with evolving customer behavior in retail and online banking is not a new pursuit for financial services organizations, but it is becoming increasingly more important.

That’s because the market has become more competitive than ever. New entrants are offering an increasing array of attractive propositions for consumers who, according to research, are more willing to try out unconventional brands, alternative ways to buy, and innovative systems of value. Loyalty appears to be in decline: just 18% of consumers believe it pays to be loyal to their bank.

















By clicking 'Download Now' you agree to our Terms of Use. We take your privacy seriously. For more information please read our Privacy Policy. By registering with the Enterprise Guide you will automatically receive our weekly Product Update and Technology Insider eNewsletters.

Copyright 2021 Enterprise Guide. All Rights Reserved. Terms of Use | Privacy Policy