Consumer Behavior in Retail and Online Banking: 3 Trends to Watch

The need to keep up with evolving customer behavior in retail and online banking is not a new pursuit for financial services organizations, but it is becoming increasingly more important.

That’s because the market has become more competitive than ever. New entrants are offering an increasing array of attractive propositions for consumers who, according to research, are more willing to try out unconventional brands, alternative ways to buy, and innovative systems of value. Loyalty appears to be in decline: just 18% of consumers believe it pays to be loyal to their bank.

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