Content as an Asset

If that’s you, you’re not alone.

Less than 50% of digital content is found to be useful4. So how do you get maximum impact for what you’re spending on content creation?

It’s one thing to realize content is important, and another to quantitatively define its value to your business. The purpose of this report is to provide a business model to help organizations discover how better content drives better business results. We’re not talking about incremental improvements, but rather exponential gains in the core metrics that matter most to companies

First Name

Last Name

Job Title

In which industry do you work?

Company Name

Address

City

State

Postal Code

Country

Phone

How many people are employed by your entire organization?

Company Revenue

What is your Biggest Content Challenge?
Creating more content with the same or less budget Creating content that speaks to your market with one voice Building efficiencies across your content operation Reducing/ eliminating risk in your content

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