If that’s you, you’re not alone.

Less than 50% of digital content is found to be useful4. So how do you get maximum impact for what you’re spending on content creation? 
It’s one thing to realize content is important, and another to quantitatively define its value to your business. The purpose of this report is to provide a business model to help organizations discover how better content drives better business results. We’re not talking about incremental improvements, but rather exponential gains in the core metrics that matter most to companies

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