Great content marketers take data seriously.

That doesn’t mean just monitoring clicks – it’s about bringing valuable insights into every stage of the content process, from the creation of a strategy, to content ideation, to monitoring performance and measuring business impact. It’s key to creating content that connects with consumers in a relevant and authentic way – content that gets results.

In this guide, we’ll talk you through building a content strategy and asset plan from scratch, useful ways to analyze competitor content, and how to prove the value of content marketing initiatives to key stakeholders across your organization.

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