Content Style Guides: The Path to Creating Consistent and Engaging Customer Experiences

The Path to Creating Consistent and Engaging Customer Experiences

Simply put, a content style guide is your best tool to make sure all of your company’s content maintains a consistent voice and personality — regardless of department or location. A content style guide contains a set of company-specific writing guidelines that shape your content and keep everyone writing in the same way. And successful corporate content style guides achieve several things simultaneously:

• Define your tone of voice and harmonize all your enterprise content.

• Integrate seamlessly into your content creation environments.

• Evolve as your brand identity evolves.

But how can you put that into practice? And what should your content style guide include?

First Name

Last Name

Job Title

In which industry do you work?

Company Name

Address

City

State

Postal Code

Country

Phone

How many people are employed by your entire organization?

Company Revenue

What is your Biggest Content Challenge?
Creating more content with the same or less budget Creating content that speaks to your market with one voice Building efficiencies across your content operation Reducing/ eliminating risk in your content

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