The Path to Creating Consistent and Engaging Customer Experiences

Simply put, a content style guide is your best tool to make sure all of your company’s content maintains a consistent voice and personality — regardless of department or location. A content style guide contains a set of company-specific writing guidelines that shape your content and keep everyone writing in the same way. And successful corporate content style guides achieve several things simultaneously: 
• Define your tone of voice and harmonize all your enterprise content. 
• Integrate seamlessly into your content creation environments. 
• Evolve as your brand identity evolves. 
But how can you put that into practice? And what should your content style guide include?

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