In today’s world, data and analytics are indispensable to organizations. Those who successfully generate business value from their data will outperform their peers. An Aberdeen survey saw organizations who implemented a modern data lake analytics platform outperform similar companies by 9% in organic revenue growth. These leaders were able to perform new types of analytics like machine learning over data sources such as log files, data from clickstreams, social media, and internet-connected devices stored in the data lake. Modern data lake analytics help organizations to: • Identify and act upon opportunities more quickly • Grow business faster • Attract and retain more customers • Boost productivity • Proactively maintain devices • Make better-informed decisions
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