• It is no secret: organizations around Europe, indeed around the world, are finding their strategies driven by the adoption and use of digital technologies — in themselves or in their competitors, which can be new disruptive entities, startups, or established companies with new digital business models. And so digital business transformation (DX) is a key imperative for most organizations around Europe. Indeed, IDC research reveals that DX is a board-level mandate for over four-fifths of European companies, generally CEO-driven. 
• CxOs are trying to drive their organizations to exploit new digital platforms and technologies, such as cloud, mobile devices, AI, and robotics, with an aim to create new ways of working with customers, to enable agile, real-time decision making and to enable intelligent responses to changing conditions to increase sales and efficiency while reducing business risk