Creating Data Driven Experiences: The IT Professionals Guide

Business colleagues come to IT with many requests. Some are tactical, such as “Our website chatbot shouldn’t recommend items the customer has already purchased.” And some are strategic, like “I want my agents to have the right context when someone calls in, so what are the things that I need to consider?” Of course, you want your customers to feel remembered, heard and understood. It’s the foundation of an empathetic experience and an essential part of running a competitive business. But these requests from marketing, sales and customer service typically rely on data from multiple sources — and compete for limited technical resources.

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