With limited social interactions, stay-at-home orders, and colder weather keeping people indoors, the world at the end of 2020 was seemingly at a standstill. As we approach 2021 with seasonal change in the air, a collective curiosity, and renewed energy are inspiring consumers and communities to hit refresh physically, creatively, and emotionally. 

Whether these changes are big or small, this drive to alter course during the spring and summer will inspire consumers to reimagine the world we live in through our collective creation. On a micro-scale, consumers will look towards their daily rituals and schedules — reclaiming their habits and activities, and transforming them into something they can actually control. On a larger scale, they are reconstructing their networks and communities to forge ahead with a stronger sense of accessibility and representation.