With limited social interactions, stay-at-home orders, and
colder weather keeping people indoors, the world at the end of
2020 was seemingly at a standstill. As we approach 2021 with
seasonal change in the air, a collective curiosity, and renewed
energy are inspiring consumers and communities to hit refresh
physically, creatively, and emotionally.
Whether these changes are big or small, this drive to alter
course during the spring and summer will inspire consumers to
reimagine the world we live in through our collective creation.
On a micro-scale, consumers will look towards their daily rituals
and schedules — reclaiming their habits and activities, and
transforming them into something they can actually control.
On a larger scale, they are reconstructing their networks
and communities to forge ahead with a stronger sense of
accessibility and representation.
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